Natura Botanicals – Logo & Identity Design
A calm, elegant identity for a modern botanical wellness brand.
Natura Botanicals is a concept brand in the natural wellness space, focused on purity, balance, and plant-based living. The logo reflects these values through soft, organic shapes and a refined serif wordmark, designed to evoke trust, calm, and timeless elegance.
Client
Private Client – Wellness Industry
Services
Logo Design Brand Identity Typography & Color System
Industries
Wellness, Organic Beauty, Lifestyle
Date
July 2025
Natura Botanicals is a wellness brand rooted in simplicity and nature. The client needed a logo that balanced calm elegance with a feeling of freshness — something that would speak to customers who value purity, plant-based living, and slow luxury. The final mark combines an organic leaf symbol with soft serif typography, forming a timeless identity that works across packaging, signage, and digital. The brand palette and type choices reflect a modern but grounded aesthetic.
This identity brings subtle sophistication to the wellness space, standing apart from trends while staying approachable. Natura Botanicals now presents itself with calm clarity, allowing its natural products to take center stage — supported by branding that is quietly confident and deeply intentional.
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