Falcon – Logo Design for a Lifestyle Brand
A dynamic bird-shaped logo designed for bold, lifestyle-focused branding.
Falcon is a conceptual lifestyle brand rooted in motion and bold simplicity. The brand icon — a minimal hummingbird in flight — captures movement and elegance in a compact mark. The curved wings and beak convey direction and purpose, while the warm orange gradient brings emotional energy. This identity was designed to stand out on packaging, apparel, and digital storefronts. Its versatility allows the icon to live independently or alongside the wordmark, maintaining recognition across all brand touchpoints.
Client
Concept Brand – Lifestyle & Apparel
Services
Logo Design Visual Identity Brand Color & Typography
Industries
Lifestyle, Fashion, Wellness
Date
August 2024
The Falcon logo was created to express lightness, precision, and motion — key qualities for a modern lifestyle brand. The mark combines soft gradients with sharp silhouette edges, resulting in a clean, stylized bird icon. The design works seamlessly across print and digital, with a bold wordmark that adds structure to the fluid icon. Together, they form a versatile identity that’s confident, minimal, and instantly recognizable.
Falcon’s identity balances motion and minimalism, with an abstract bird icon that feels alive and expressive. Whether scaled small or placed large, the mark holds attention and creates immediate brand recognition. The warm tones and fluid shapes make Falcon a standout logo in lifestyle branding.
Let's work together.
Have a project in mind or just want to say hello? Feel free to reach out — I'm always happy to collaborate or discuss ideas.